Andrew Goodwin's Theory of Music Video's - Preparation

Music videos ignore common narrative as they are essentially advertisements. As consumers, we make up our own meaning of a song in our minds: a music video can anchor meaning and gives the record company/artist a method of anchoring meaning

                    - Andrew Goodwin

Andrew Goodwin is a media theorist who famously published a guide of how to analyse a music video in his book 'Dancing in the Distraction Factory' 1992.

Goodwin's observations from many years of analysing music videos will be explained in detail through a PowerPoint in the next post.

Andrew Goodwin