Types of Music Video - Performance

There are three different possible types of music video's: performance, narrative and conceptual. A band or artist will choose a music video type to help convey their message across to the fans and to fit in with typical genre stereotypes.

Performance based music videos feature the artist or band performing their/his/her song to the camera or an audience as the main attraction in the video. They are usually quite cheap and easy to make (especially on a budget) as music videos to film due to no actors, special locations, props or effects being needed. It is a commonly used technique by rock bands and girl/boy bands, this is due to the fans typically wanting to see the group perform to feel like they are at the bands live concert. Music videos that are performance based tend to be high energy and fast paced.

An example of a performance based music video is Ariana Grande's Problem - 2014