The scheme is already being voluntarily participated in by world renowned record labels such as Sony, Universal and Warner. the concept has also been endorsed by British Prime Minister, David Cameron who announced last August this idea to the public. The use of age ratings in music videos have been in the public domain for a while now, especially with the ever increasing use of "Pornographic", sexist and racist material, in modern music videos as well as increased use of strong explicit language such as Katy Perry's California Gurls (2010):


Or Rihanna's video for her song "Pour It Up" (2013):
The following is a link to a song (without the music video) and a link to the songs lyrics with extremely explicit and rude language that can be easily accessed by children of young ages:
MP3 sound file of extremely rude song (Bun B - "Some Hoes") and the songs lyrics.
Link to a news article on the subject.
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