I generally like a music video that has a story line to it, but that is not always the case and I do like concept and just performance based music videos as well, so long as they are interesting and enjoyable to watch. I hope to get some inspiration from these following videos and realise what I like about them so I can incorporate them into my own video!
Number 1:
Avicii - You Make Me (2013)
Artist - Avicii
Album - True
Music Genre - Electronic Dance Music
Year Released - 2013
Video Length - 3:51
Video Director - Sebastian Ringler
Video Type - Narrative Based
Views on YouTube - 45 million +
This music video is narrative based with a story line. The video features a type of Romeo and Juliet story where a man finds he is interested in a waitress at a roller rink in America. He tries to get to know her but her ex boyfriend the antagonist (also a worker at the roller rink) see's them together and gets jealous. He does everything he can to stop them getting to know each other and even ends up fighting the protagonist with martial arts. The protagonist wins and falls in love with the waitress he fought over.
The reason I like this video is because of the interesting take on traditional story line. It has the classic romance story of a man falling in love with someone lesser than themselves but coming across someone jealous. Except in this video it has a modern feel to it which reflects well with the lyrics to the song. In terms of props, using roller skates I think gives the video a happy vibe as it gives the audience something to relate to (dancing and partying at a club and roller skating).
The use of camera shots was noticeable for me since it features allot of long and mid shots to show the roller skating, fighting and back up dancers which is not typical in most music videos. Also the use of lighting in this video is very intriguing for me since it dark but the lyrics and song are happy and upbeat. I believe the lighting is like that since they are at a club and want that type of atmosphere.
Number 2:
David Guetta - She Wolf (2012)
Album - Nothing but the Beat
Music Genre - Electro House
Year Released - 2012
Video Length - 3:57
Video Director - Hiro Murai
Video Type - Narrative Based
Views on YouTube - 271 million +
This is one of my favourite videos ever due to its very simple story line in the video yet with much deeper song lyrics that seem to match perfectly with each other. The video starts by showing the back of a naked woman who is watching the sea (this is evident by the sound of waves crashing into the cliffs). It then suddenly cuts to a wounded She Wolf running away from two human hunters on horseback. When the main chorus beat from the song drops the she wolf causes the hunters to 'fall to pieces' which is created using a special effect. This gives a sense of a digital world and reality where there is a "bug" of sorts affecting the video.
Once a long chase by the hunters across long grass fields and over rocky pits the wolf ends up where we originally saw the naked woman. The hunters completely vanish into pieces and the wolf magically turns into the naked woman.
What I really love about this video is how the video and lyrics tell such a powerful story in such a different alternative way. In my eyes the video tells a story of a woman (the wolf) who was once in love with the hunter. He became guilty of being with her since he was already with someone else, so he wounded the girl/wolf and shunned her out of his life. This caused her to 'fall to pieces' and as the video shows all her softness turned to razor sharp edges (the effect on the wolf, hunters and surroundings). She is cornered so therefor destroys anyone who once loved her and is therefor left in depression and mourning looking out to sea.
I also really like the special effects in this video but I am not sure I can use these in my own since they are so professionally made. However I am inspired to possibly use a story line such as this which relates to the lyrics and really tells a secret deeper meaning.
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