Number 3:
Justin Bieber - Beauty And A Beat ft. Nicki Minaj (2012)
Artist - Justin Bieber
Album - Believe
Music Genre - Electronic Dance Music
Year Released - 2012
Video Length - 4:52
Video Director - Justin Bieber
Video Type - Performance Based
Views on YouTube - 414 million +
Justin Bieber is not usually my music taste ... But I cannot deny that I like both this song and the music video. I am even more impressed that Bieber scripted, directed and shot this video on his own! A GoPro Hero 2 (high definition extreme sports camera) was predominantly used to film the video due to its water and shock proof characteristics. This really interests me as the extremely high definition footage was recorded on a budget easily affordable camera which I could possibly therefore use to get better quality footage than the camera's we use at the moment.
The video is all just of Bieber filming himself performing his song and dancing in a waterpark. This is a very simple idea yet it works very well mostly because the audience can easily relate to it and understand it since its somewhere we have all been (a waterpark) and something we have all done (danced and partied). I think therefore the reason the video is so popular is because it relates so well to the audience that Bieber is targeting. And what the fans mainly came to see is Justin so this is the perfect way of making a great video while also keeping Bieber's image up. The video also interestingly starts with a montage of small clips showing Justin doing various activities and with text stating the footage was stolen. This is obviously not true but is a great way to raise conspiracy and hype to get more video views.
Number 4:
Clean Bandit - Rather Be
Artist - Clean Bandit
Album - New Eyes
Music Genre - Electronic Synthpop
Year Released - 2014
Video Length - 4:28
Video Director - Anna Patarakina
Video Type - Narrative Based
Views on YouTube - 142 million +
The music video for this song much like Justin Bieber's above, was made by the group Clean Bandit themselves. The video is set in Tokyo, Japan and basically tells the story of a Japanese Clean Bandit fan that becomes 'crazy' and starts to hallucinate by randomly seeing the bands logo and members everywhere she goes while going about her day to day life. I really like this video as it features a bit of every type of music video in it. It has a narrative story of the Japanese girl getting more and more distressed. It has the performance part to it with the group members suddenly appearing while playing their instrument. And it also has a concept touch to it with the strange dances, and situations the girl gets her self into.
I really like the use of brand placement in this video, I think its a great idea to put the bands logo and members in this video as they were not particularly a well known brand but are now much more famous and I believe this is most likely due to the huge amount of brand awareness created through there uses of placement. I would like to possibly use brand placement like this in my music video to raise awareness.
I thought this quote from Clean Bandit about their video was quite interesting:
"Filming in Tokyo was an amazing experience: we spent almost a week there and everyone was so helpful. We made it ourselves as always, which was quite scary as we've never produced anything so far away before. We had a bit of trouble filming the scene on the train though. Turns out it's considered incredibly rude to make noise on a train so when we started dancing around to the track in the carriage with the extras, it didn't go down well! Got shouted at"- Clean Bandit (2014)
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