Due to the instruments used to make electro music, videos will very rarely show these instruments or even the artist in many cases. They will instead usually have a narrative base or sometimes be concept. Electro music is drifting more and more into current trends and is fast becoming the new pop genre so the videos reflect this.
Electro music videos are often produced very well and have a large budget depending on the artist and record label. The videos will often feature actors who help narrate the songs lyrics into visual stories. Songs in this genre are often about love, relationships, sex, dance, drugs etc. so these will often be included in the video.
A popular convention seen in electro music videos is that of scantily clad women dancing seductively in the video. They are dressed to expose their bodies and this will also attract a male audience to watch the videos.
Another convention is to locate the video in party places such as clubs, discos, parties and exotic places such as Ibiza. This is because this genre of music is often played here, and featuring it in the video will help the audience relate their experiences their to the song. This if any is where the artist will usually make their appearance playing the music in the club.
Dancing in the video will usually make an appearance as this is what the music is used for. Groups of people dancing to the music especially girls is often popular. If there are lyrics in the electro music than the artist who sang these lyrics will sometimes perform in the video.
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