Pop Music Video Conventions

Pop music is short for Popular music which essentially describes exactly what it is. Its a genre of music that derived from 1950s rock and roll rebellion scene which was the most popular audience.

In pop videos the main feature of the video is almost always to do with the artist themselves. This is due to the heavy marketing of the artist by the record label in order to increase the appeal of the artist creating more fans and in turn creating more music sales. Examples of this include Meghan Trainor's "Lips are Movin" video, and as you can see Meghan is the focus throughout the video doing a live performance of her song. And her upbeat, colourful and over the top fashion helps her establish a recognisable style with her audience.

 

Pop videos are often bright, vibrant and colourful, with fast editing techniques, expensive locations and props, use of bright makeup and big graphics all used to keep the audiences attention. The lyrics are catchy and easy to remember. And the videos are often lavishly produced at high expense and aggressively marketed as the labels have the budget to.

Close ups of the artists face is used the most, but long shots of background dancers and parties will also be used. Tints and filters can be used on pop videos in order to boost the colour as well as a photo shopped artist.

A pop music video will usually have a happy emotion to it and will usually feature some sort of dancing and movement. The artist will also usually be marketed in a sex symbol way. examples being One Direction, Beyonce, Katy Perry and Justin Timberlake.

Justin Timberlake as a sex symbol